WHAT LICENSE DO I NEED? – COMPANY SIZE AS MAIN METRIC
The primary criterion for choosing the appropriate license in our online shop is the size of the company, rather than the number of workstations on which the font will be installed. Company size is determined by the total number of employees in the organization. You do not need to provide us with additional statistics, such as web traffic or app downloads.
When purchasing a license, simply indicate whether it is for personal use (as a designer or student) or for a client/company you are working for as a subcontractor. Then specify the size of the company and select the appropriate license for your specific media application(s) and desired typeface(s) or font bundle. Once this is done, you are all set to go!
CLIENT(S) AS LICENSE OWNER
What is meant by »clients have to own the license«? Let's take an example to explain this: A designer uses our fonts to create advertising material for Company XY. The license fee is based on the total number of people employed by Company XY. In this arrangement, Company XY is the licensee, and the designer is a subcontractor who uses our fonts to create designs for Company XY. If the designer works for other clients, the corresponding licenses must be purchased in their names. A designer cannot use their own font license(s) for a client's project.
The various terminologies involved in this process can be confusing. To simplify things, we sometimes use the terms Buyer, License Owner, and Subcontractor interchangeably as »you.« For instance, »you« may be the Buyer and License Owner but not a Subcontractor, or »you« may be the Buyer and a Subcontractor but not the License Owner.
MY OWN OR MY CLIENTS COMPANY GREW IN SIZE AFTER PURCHASING A FONT LICENSE BEFORE – DO I HAVE TO DO SOMETHING?
If this is the case, you or your client must purchase the appropriate license for the specific company size going forward. The licenses purchased previously will be factored in as a discount on the price of the new licenses. However, this cannot be managed by yourself or your client in our online shop and must be taken care of by contacting us directly at firstname.lastname@example.org
Start-ups or other rapidly growing companies are advised to consider purchasing a license that covers a higher company size in the future. Please feel free to contact us with any inquiries related to this at email@example.com
WHY’S YOUR LICENSING MODEL LIKE THAT?
We consider fonts to be essential tools and working materials in the everyday work of designers. Design tasks are usually service-oriented and intended for clients whose businesses benefit greatly from good designs and the use of professional fonts. As a result, it is logical for us to require companies to license the necessary license(s) directly through our shop or through the designer working for them as a subcontractor in their name.
WHICH LICENSES DO YOU OFFER?
Our online shop offers various license types for specific media applications. It is important to purchase the appropriate license(s) for your own or your client's specific tasks. If you require assistance in finding the right one, please do not hesitate to contact us directly at: firstname.lastname@example.org
The free trial license allows for testing of our fonts to determine whether a specific license is suitable for future purchase. Additionally, this license permits designers to use fonts within presentations for educational events or during pitches/tenders in front of clients.
The student license is intended for personal use of fonts for academic projects and cannot be used for commissioned work by clients. For instance, the desktop/print license can be utilized for design tasks within seminars/courses at the university, while the web license can be used for personal online portfolios/websites. However, if a customer requests a website, they must obtain a separate license for that specific purpose. After graduation, fonts may continue to be used for personal projects that were initiated during the course of study. However, if the number of employees increases (e.g. due to self-employment), the appropriate license must be purchased from that point onwards.
DESKTOP / PRINT LICENSE
A desktop/print license enables the buyer to install the fonts on multiple devices to create various digital and print materials such as merchandise, documents, signage, and more. Moreover, if the number of individuals employed by the licensee does not exceed five, the license includes a social media license, a video license, as well as a logo/wordmark license.
The webfont license permits the use of font software on a single web domain, as well as any subdomains that are designated by the buyer. The fonts licensed for web use can be utilized through CSS (cascading style sheets), and there is no limit to the amount of web traffic. If the fonts are to be used on other domains, additional web licenses must be purchased. By making a purchase, the buyer confirms that the location of the font software on their server is not identifiable. The font software must not be publicly available for download, nor can a third party directly link, copy or download the font software. Only the WOFF, WOFF2, and TTF files that are provided by us may be used. File formats such as OTF, which are included in the desktop/print license, are not suitable for web use and may not be converted into web formats.
SOCIAL MEDIA LICENSE
A social media license enables the use of fonts to design templates for various social media platforms, including Instagram, Facebook, TikTok, Snapchat, YouTube, Twitch, Discord, and others. In case video content is also created for social media, a video license is required to be purchased. If there is any confusion regarding the required licenses, we are ready to provide assistance. Please inform us about the details of your project, and we will be happy to help. Kindly send your request to: email@example.com
APP / GAME LICENSE
This license is required to embed a font in an app (including mobile apps, web apps, a digital checkout system / e-commerce) or a PC / browser / video game. A separate license is required for each additional app or PC / browser / video game.
LOGO / WORDMARK LICENSE
The logo/wordmark license enables the use of fonts for creating a logo or wordmark for a company. To create additional trademarks, an extra license is required. When creating logos, the font may be converted into outlines or vectors for further editing, but modifying the provided font file is not permitted.
A license is necessary for videos or animations, which covers a range of formats including television, movies, commercials, and video billboards. It also applies to video and streaming platforms like YouTube, Vimeo, Netflix, Apple TV+, and others. In case video content is created for social media, both a video license and a social media license are needed. If you have any doubts about acquiring the necessary licenses, we are glad to assist you. Please send your requests to: firstname.lastname@example.org
LICENSE FOR DIGITAL ARTS (e.g. NFTs)
We are happy to grant permission for the use of our fonts in digital artworks, including Non-Fungible Tokens (NFTs) and other similar projects. However, we kindly ask that you seek our permission before using our fonts in these types of projects. Our fonts are not currently available in retail stores, but we are happy to assist with inquiries. Please feel free to reach out to us with any questions or requests. email@example.com
See also our general Terms and Conditions (GTC)